This book is about Stories. Stories are what entice and help buyers make the decision to purchase. How to build effective stories about your products or services make all the difference in attracting and keeping buyers.
This book is about Success. Success is not the result of something. It is the perceived value a customer gets when purchasing your product or services. When you are telling stories effectively, customers will flock at the idea of buying from you and see the purchase as success!
This book is about Sales. Sales is the ability to communicate value in such a way that the buyer desires the success more than what it cost. The transaction only confirms the stories and successes that were provided and customers will become proud carriers of your message to others.
And this book is about Business. Business is nothing more than making money by fixing other people's issues. The more profitable you become, the bigger the problem is and the better you express the solution to the problem.